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Clemens Food Group chooses Philadelphia agency for marketing campaign
Quench has been tabbed by Clemens Food Group to market its Hatfield and Kunzler brands. LOGOS/PROVIDED
Clemens Food Group chooses Philadelphia agency for marketing campaign
Philadelphia-based quench has been chosen by the Clemens Food Group to lead marketing efforts for its Hatfield and Kunzler brands.
According to a release, the 360-campaign from quench will kick off in 2025 and will include television, digital and radio advertising as well as in-store creative aimed at core and new markets for the Hatfield brand. Hatfield is known for its line of bacon, ground pork, marinated tenderloins and loin filets, ham, ham steaks, sausage and hot dogs.
A food and beverage agency, quench is part of Pavone Group, a full-service marketing group with offices in Harrisburg, Philadelphia, New York, and Atlanta.
“Both brands are expanding, whether it be into new markets or new retailers, and we need to introduce ourselves in a memorable way,” Clemens Food Group Director of Marketing Brad Doyle said in a statement. “quench will play a big role in that. They pitched a plan to target our audience from a variety of different angles with some attention-grabbing work. We’re looking forward to working with quench to bring those ideas to life.”
Kunzler was acquired by Clemens Food Group in May. The brand has been in business for over 100 years and produces hot dogs, ham, bacon and additional meat products.
“I grew up with Hatfield and Kunzler products,” said quench CEO Michael Pavone. “A lot of the people on the quench team – including those who will be creating the work – also grew up with those brands. That nostalgic connection is powerful, and I think it came through in the work that we pitched. We’re going to put every ounce of that passion into the work we create for these campaigns.”
Clemens Food Group, a division of The Clemens Family Corporation, offers a range of premium pork products.
