Earlier this month, West Shore Home announced a multi-year endorsement deal with Penn State’s incoming freshman running back Nick Singleton.

It’s a common sight: Ads from that time you Googled flights to Cancún, or visited Nike to look for new running shoes, following you around the Internet.

When Mandy Arnold helps one of her clients with crisis communication, there is usually a trigger that causes them to seek her help planning for the future.

A Leola-based roofing equipment company set out to build an app that would improve its social media outreach, but found that roofers weren’t the only businesses that needed help with this form of advertising.

York-based mobile billboard company Do It Outdoors Media acquired one of its competitors, Streetblimps, a West Babylon, New York-based company, for an undisclosed price.

Pavone Marketing Group’s newest creative lead is bringing with him experience from brands like Toyota, Prudential and Samsung.

The McDonald’s Happy Meal turns 40 this month, and the nostalgia for those “happy” memories of unboxing a toy surprise with a side of fries is the backbone of a promotion McDonald’s is running in November.

As Volkswagen ceases production of its iconic Beetle, here's a look back at how the car disrupted the automotive industry and evolved through the years.

The news business is evolving faster than ever. At breakneck speed, it is steadily being morphed by technology, economics and the battle for attention. In this environment, however, some vestiges of the past, like the lowly press relesae, are still useful.

The longtime publisher of the Town Planner community calendar in Central Pennsylvania is looking to write the next chapter of her career and is selling her business.