Hershey-based Country Meadows Retirement Communities hired a new vice president of sales and marketing earlier this month. 

Coming up with a new brand name is always tough, even when there’s no question that a new name is needed. Often every suggestion sounds foreign or off-center. It’s akin to re-naming one of your children—nothing has the comfort of the name you have come to know and love. 

The Pennsylvania Council on the Arts, today announced availability of the new Creative Entrepreneur Accelerator Program, which matches eligible creative entrepreneurs with free, local, small business consulting services and financial resources up to $2,000 to help grow their businesses, audiences and revenue. 

Merit Marketing, a Harrisburg-based marketing and strategy consulting firm, has launched a new regional branch with the hiring of three employees based in Milwaukee, Wisconsin. 

Pavone Marketing Group (PMG), an independent marketing and research holding company based in Harrisburg, announced that it has completed the acquisition of Vigor, an Atlanta-based branding and marketing agency.  

In 1954, Philip Morris decided to reposition one of its filtered cigarette brands that hadn’t been performing well. It had been targeted at women and was using the slogan “Mild as May.”  

Harrisburg-based independent marketing and research holding company Pavone Marketing Group (PMG) has expanded its reach into New York City with the acquisition of Eastwest Marketing Group in Manhattan. 

A marketing expert with experience leading marketing departments in Greensville, South Carolina; Williamsburg, Virginia; and most recently Lancaster, opened his own agency in Lancaster this month. 

Harrisburg-based Ritter Insurance Marketing has purchased Executive Resource Insurance Network, an independent wholesale brokerage agency in Sarasota, Florida.

Melissa Miller, marketing manager and assistant vice president at F&M Trust, joined the Chambersburg-based bank’s marketing department shortly after graduating college.

Fresh out of work as a result of the pandemic, Kristen Pucci took what she had learned from her career in business development and marketing and founded her own consulting business; a risk that the 27-year-old entrepreneur says has paid off.

Pennsylvania’s long term care organizations face the challenge of communicating to new residents and their families that facilities are safe to visit after closing their doors to visitors and prospective residents for months.

Coronavirus has halted the nation, leaving brands scrambling to redefine their roles in consumers’ lives right now. Marketing and communications experts agree that it’s best to be present but not pushy, branded but not brand-forward, and to be ready to transform strategies on a dime.

Sara Bozich is entering the new decade with a fresh look and clearer vision of her service lines.

When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ingredient.