Jeannette Magaro prides her marketing firm on its ability to tell the stories of its clients in new ways. After two years of operation, she is looking to grow the business past $100,000 in annual revenue.

Marketing firm and publisher Fig Industries is the latest Lancaster business to receive a designation as a B Corporation.

A former vice president and COO of the Lancaster Chamber of Commerce and Industry has joined Lancaster-based marketing firm, Scheffey.

Referred to as one of Elizabethtown’s “best-kept secrets,” a web design and development firm is making a push to make itself better known among potential clients.

As Volkswagen ceases production of its iconic Beetle, here's a look back at how the car disrupted the automotive industry and evolved through the years.

Pavone Marketing Group Inc. has acquired firms in Philadelphia and Cumberland County that will be taking the Pavone name in the coming weeks.

A strong wellness program can be a differentiator for recruitment, reduce the cost of health care benefits and help build a team atmosphere based around healthy choices. However, communicating the benefits and program elements of a wellness initiative can be hard to navigate. Human resources and corporate leadership need to walk a fine line – avoiding sounding paternal, moralistic or even too personal while empowering employees and spurring participation.

Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.

Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

A Lancaster County antique auction house has acquired a stake in a popular Las Vegas firearms show with plans for marketing the show to a younger audience.

The news business is evolving faster than ever. At breakneck speed, it is steadily being morphed by technology, economics and the battle for attention. In this environment, however, some vestiges of the past, like the lowly press relesae, are still useful.

Harrisburg ad agency Quench has added two regional baking brands to its growing roster of clients in the food and beverage industry.

On the eve of Harrisburg Beer Week, co-founder Sara Bozich sat down with the Business Journal to discuss the growth of her marketing company, which organizes events and provides promotion and social media services to other small businesses.

Makers and distributors of hemp products are adopting a cautious marketing approach to offer educational content and capitalize on strategic partnership while not making unsubstantiated medical claims.F]

Apple, Whole Foods and Starbucks don’t have one. Subaru has one but doesn’t emphasize it. Coke changes theirs every few years. And Nationwide and BMW haven’t changed theirs in more than 40 years. I’m referring, of course, to taglines—or slogans.