Pavone Marketing Group (PMG), an independent marketing and research holding company based in Harrisburg, announced that it has completed the acquisition of Vigor, an Atlanta-based branding and marketing agency.  

In 1954, Philip Morris decided to reposition one of its filtered cigarette brands that hadn’t been performing well. It had been targeted at women and was using the slogan “Mild as May.”  

Harrisburg-based independent marketing and research holding company Pavone Marketing Group (PMG) has expanded its reach into New York City with the acquisition of Eastwest Marketing Group in Manhattan. 

A marketing expert with experience leading marketing departments in Greensville, South Carolina; Williamsburg, Virginia; and most recently Lancaster, opened his own agency in Lancaster this month. 

Harrisburg-based Ritter Insurance Marketing has purchased Executive Resource Insurance Network, an independent wholesale brokerage agency in Sarasota, Florida.

Melissa Miller, marketing manager and assistant vice president at F&M Trust, joined the Chambersburg-based bank’s marketing department shortly after graduating college.

Fresh out of work as a result of the pandemic, Kristen Pucci took what she had learned from her career in business development and marketing and founded her own consulting business; a risk that the 27-year-old entrepreneur says has paid off.

Pennsylvania’s long term care organizations face the challenge of communicating to new residents and their families that facilities are safe to visit after closing their doors to visitors and prospective residents for months.

Coronavirus has halted the nation, leaving brands scrambling to redefine their roles in consumers’ lives right now. Marketing and communications experts agree that it’s best to be present but not pushy, branded but not brand-forward, and to be ready to transform strategies on a dime.

Sara Bozich is entering the new decade with a fresh look and clearer vision of her service lines.

When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ingredient.

When software and technology company Candoris signed a contract with the Philadelphia Eagles, the new client brought much more than just a paycheck to the table.

The McDonald’s Happy Meal turns 40 this month, and the nostalgia for those “happy” memories of unboxing a toy surprise with a side of fries is the backbone of a promotion McDonald’s is running in November.

Posters of every major Star Wars film line a wall in a conference room and memorabilia from the films decorate the entrance at FORCEpkg’s office in downtown Lancaster.

Jeannette Magaro prides her marketing firm on its ability to tell the stories of its clients in new ways. After two years of operation, she is looking to grow the business past $100,000 in annual revenue.