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Tag Archives: marketing

Guest view: Health and wellness communications can be engaging

A strong wellness program can be a differentiator for recruitment, reduce the cost of health care benefits and help build a team atmosphere based around healthy choices. However, communicating the benefits and program elements of a wellness initiative can be hard to navigate. Human resources and corporate leadership need to walk a fine line – avoiding sounding paternal, moralistic or even too personal while empowering employees and spurring participation.

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Former editor brings her storytelling skills to new PR venture

Jeannette Krebs (Photo: Submitted)

Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.

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