Coronavirus has halted the nation, leaving brands scrambling to redefine their roles in consumers’ lives right now. Marketing and communications experts agree that it’s best to be present but not pushy, branded but not brand-forward, and to be ready to transform strategies on a dime.

Though the world has not seen a virus causing a global shut down like we are seeing with COVID-19, we can anticipate the significant changes we may expect to see take right here in Pennsylvania. Here’s how commercial real estate is getting pulled into the fold.

Like many businesses, we announced plans to have our folks work from home. That’s not a stretch for us, our reporters and editors do that on occasion. But this was different. This was a period of separation that could last for months.

John Dame, a CEO coach and business consultant based in Harrisburg, realized that top managers would struggle with what to do about the unprecedented crisis, so he and his son, Ed Dame, set up a forum for leaders to chat about their experiences and to share their stories.

It is yet unknown the toll that COVID-19 will have, or the timeframe which it will endure. We are, however, certain that there are those in need of assistance now. 

As we manage this current crisis and begin to understand the impact on the US and global economy, manufacturing can again play a critical role in our recovery. 

Ultimately, good questions posed with poise and good timing reveal information that help us more forward. So, before you refrain from posing any questions, regardless of the business setting, ask yourself this: “What’s the worst response I could get?”

Andrew Enders became an active member of his family’s insurance agency, Harrisburg-based Enders Insurance, when he was 15. While his teen years at the business would eventually lead to him joining the firm and becoming its vice president and general council, Enders first job was as the deputy district attorney for the Dauphin County District ...

As the owner of three businesses in diverse industries, I have firsthand experience with how the global pandemic will challenge every leader in our community in ways we cannot even comprehend.

According to The Organization for Economic Cooperation and Development, 2020 global growth could be cut by half, to 1.5 percent for the year instead of the 2.9 percent that had been previously forecast if the coronavirus continues to spread.

What’s does your brand smell like? The scent of a brand may not be something that readily comes to mind, but it’s far more prevalent than most of us perceive. 

Recently, the popular luggage company, Away, made headlines after an investigation resulted in employees coming forward to reveal its toxic social environment.  The growth-at-all-costs mentality resulted in burnout, humiliation and a miserable place to work. How can we as leaders prevent a toxic culture?

With life’s fast pace, it's more important than ever to combat excess stress at work with improved eating, exercising, and sleeping habits. You do your best when the pressure is on. But there are some natural, healthy practices you can add to help relieve stress at work both for yourself and coworkers.

If you want to effect positive change in your career and community, serving on a board is one of the best ways to make a difference. Here are five steps you can take to prepare to serve in 2020.

Accountability was once a personal virtue, “The buck stops here.” Now it’s no longer personal virtue, it’s the result of actions by your boss, your constituents or your coach.