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Perspectives

Whiteboard: Kellogg’s splits up its empire of brands to grow an even bigger empire (access required)

The maker of Frosted Flakes, Pringles, and Pop Tarts has hit upon a new strategy to grow its brands: Get smaller first and bigger second. In June, Kellogg’s announced it will split its operations into three new companies, but not in a way you might expect. The new companies are being grouped not only by product type but also by geographics and ingredients.

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Two stalled auto brands are being jolted back to life by their owners (access required)

Joost de Vries, is the CEO of DeLorean Motor Company, yes, that DeLorean Motor Company, the one whose original model was most famous for its role in the movie Back to the Future, and for going bankrupt after producing just 8,000 cars. De Vries is leading the charge to re-enter the automobile marketplace with an all-electric version of the long dormant brand dubbed the Alpha5.

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