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BowlNow, Inc.

Rebekah McClelland//July 18, 2025//

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BowlNow is a Carlisle-based software company transforming how bowling centers operate and engage with customers, according to the company’s website. Launched in 2021, the platform offers a comprehensive suite of tools that streamline everything from online reservations to marketing and business analytics.

BowlNow’s platform centralizes key functions including lane bookings, event scheduling, reputation management, and customer retention, into a single dashboard, according to the website. The system also includes marketing automation, AI-powered chat features, and mobile integration, making it easier for centers to attract and retain bowlers.

BowlNow also has a mobile app, which lets customers reserve lanes, host events, and pre-pay directly from their phones, according to the website. Future updates aim to include gamified rewards and augmented reality experiences to further boost customer engagement.