The maker of Frosted Flakes, Pringles, and Pop Tarts has hit upon a new strategy to grow its brands: Get smaller first and bigger second. In June, Kellogg’s announced it will split its operations into three new companies, but not in a way you might expect. The new companies are being grouped not only by product type but also by geographics and ingredients.
User ID / Email / Password is case sensitive
To inquire about group subscriptions or an enterprise site license for your organization, contact Tracy Bumba
Get Essential Business News
1 Year Print & Digital
1 Year Print +Digital + Data Joe (BOL)
Monthly Digital Only
First time registering your paid subscription? Click here
Having trouble with login?
Please contact [email protected].