Holla Spirits partners with California distributor to expand sales

York-based Holla Spirits, a millennial-owned spirits company, will expand its sales through a partnership with ROKit Launch. 

The company said ROKiT Launch will distribute select Holla Spirit vodkas and ready-to-drink (RTD) cocktails in California, Florida, New Jersey and New York. Holla Spirits will join ROKiT Launch’s adult-beverage brands in this partnership. 

ROKiT Launch, with U.S. headquarters in Culver City, California, is a spirits distributor founded in 2020 by entrepreneurs Jonathon Kendrick and Dean Becker. The ROKiT brand emphasizes building the “Mega Brands of Tomorrow, Today.” 

“Holla is proud to have been discovered by ROKiT’s exceptional team as they build the beverage distribution model of the future,” said Holla Spirits President and Founder Patrick Shorb. “We look forward to showing what their innovative approach can do in four of the country’s largest spirits markets. We are grateful and excited that ROKiT has added Holla to the mix.” 

“We take the term ‘Mega Brand’ and choosing who we partner with very seriously,” said ROKiT Launch’s Becker. “Holla Spirits stands out. The company and its founders have their finger on the pulse of what resonates with next-generation consumers, and they are delivering it in their fun, fresh and progressive spirits.” 

Becker said the company is motivated by bringing mega brands to market, which is why the company is thrilled to now grow the Holla brand in some of the nation’s most populated states. 

Representing a global team of distillers, ROKiT Launch sells craft spirits brands directly to liquor stores, bars and restaurants through a sales team which utilizes an innovative technology platform to facilitate efficient and cost-saving deliveries.  

“Our sales team builds personal connections with our accounts; visiting independent bars, restaurants, and liquor stores daily to showcase our curated collection, take orders and arrange next-day delivery with business owners directly,” Becker said. 

 Hannah Schreiner, vice president of brand partnerships at ROKiT Launch, said, “We received sample pouches and bottles last week and put them in the fridge to chill. Our team got the chance to try them, and we all agree that the products taste fantastic! Holla’s ready-to-drink vodka mixed pouches will be killer products with their unique concept. The labeling of the 750ml vodka bottles will jump off the shelf as a set and I believe they will be very successful in all our markets – California, Florida, New Jersey and New York.” 

 Holla Spirits vodkas are made in York, distilled from a variety of grains and organic sugar cane. Holla is available in more than 350 Fine Wine and Good Spirits stores throughout Pennsylvania; Total Wine & More stores in Delaware, Maryland and Nevada; and bars, restaurants, breweries and clubs in Pennsylvania, Connecticut, Delaware, Maryland, Nevada, North Carolina, New Jersey, New York, Ohio, Virginia, West Virginia, and Washington, D.C.