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Holla Spirits adds four global beverage industry leaders to its advisory board. PHOTO/PROVIDED BY HOLLA SPIRITS
Central Pa. company adds global experts to advisory board
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Holla Spirits adds four global beverage industry leaders to its advisory board.
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The board brings 50+ years of experience in branding, VC, and operations.
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Products now available in 1,100+ locations across seven states.
Central Pennsylvania-based Holla Spirits has appointed globally recognized beverage industry experts to join its advisory board.
The York-based company’s advisory committee is comprised of the following:
- Taylor Foxman, founder & CEO, The Industry Collective, New York, NY
- Chris Rigby – strategy director, Don Papa Rum, London, UK
- Danny Saltzman, founder & CEO, Fuel Brands, New York, NY
- Jeff Sarfino, chairman & CEO, Lanterna Distributors, Inc., Baltimore, MD
According to a release, expertise across the advisory board encompasses communications, venture capital, go-to-market, commercialization, and operations with over 50 years of industry experience.
“To say this is a dream come true is a bit of an understatement,” Holla Spirits founder Patrick Shorb said in a statement. “I believe this is the exact right moment in time to have such an incredible roster of thought leaders helping us take Holla Spirits to new and tremendously exciting new heights in 2025 and beyond. I can’t wait to see what we can all accomplish together, not only as it pertains to Holla but within the wider beverage alcohol sector.”
Holla recently launched its first line of canned cocktails, which are available at bars, restaurants, and distributors regionwide. Holla Spirits’ canned “Crush” cocktails come in four flavors – orange, watermelon, lemon, and blueberry.
Holla’s vodkas are 7Xs distilled, gluten-free, non-GMO, and vegan. Per the release, most of the company’s flavored vodka ingredients come from craft and natural flavor providers. In addition, Holla’s custom-molded Italian eco-beverage corks were the first bar-top closure made from plant-based materials and the company uses earth-friendly packaging to reduce its carbon footprint.
Holla can be found in over 1,100 locations throughout Pennsylvania, including Fine Wine and Good Spirits retail stores, and additional markets including Maryland, Delaware, Virginia, North Carolina, New Jersey, and Florida.
