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Eduardo Santos
PSECU hire to focus on AI, data and member experience
Listen to this articlePSECU is looking to strengthen its focus on AI, analytics, and data-driven growth to deliver more personalized member experiences.
The credit union has appointed Eduardo Santos as vice president of Enterprise Growth Strategy and Insights, marking a significant step in the ongoing transformation of the credit union’s Member Experience team.
In his new role, Santos will oversee strategy, marketing analytics, experience analytics, market intelligence, and deposit strategy.
“One of our biggest strengths at PSECU is our willingness to stay curious and keep evolving,” said Erin Hennessy, chief member experience officer. “Eduardo’s leadership in insights and growth will help us ask the right questions, find better answers, and unlock new ways to serve our members more meaningfully.”
Santos brings more than 20 years of experience building and scaling data teams that bring clarity to complex decisions.
Most recently, he served as head of data and AI at Loop Returns, where he built and led the company’s data organization.
During his tenure, he scaled self-service analytics adoption, reducing ad-hoc reporting by 75%, and developed an AI-powered fraud detection product that reduced merchant losses.
Santos holds a Ph.D. in computer science from Université de Technologie de Compiègne in France, specializing in digital imaging and machine learning applied to document image processing.
He has secured 10 patents for innovations in document processing and content extraction.
