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Harrisburg-based andCulture continues to attract digital talent
August 2, 2013//
Harrisburg-based andCulture continues to attract digital talent
But the Arizona native, who spent time in Texas and Tennessee, chose Harrisburg to continue his digital design career.
“When I moved to Nashville, it didn’t have the technology, art industry or restaurants and culture it has now,” said Cole, design director at Harrisburg-based andCulture Inc., an interactive marketing and communication studio that focuses on user experience design. “I see Harrisburg having that same potential.”
He doesn’t appear to be alone.
Since completing its move in 2009 to a much larger space at 200 Locust St., andCulture has grown to about 40 people from 22, said David Hickethier, the firm’s founder and CEO.
Hickethier credits the growing diversity among local companies in this industry, as well as the firm’s agnostic approach to the type of work it pursues. The common theme at andCulture is working with upstarts and solving problems through unique experiences.
“It’s about a series of moments you can sequence and have an impact in a memorable way,” he said.
That might include mobile design and development work for a client, redesigning a website or creating new interior spaces for a client.
The makers of Ouya, a California-based gaming console that uses the Android operating system, hired andCulture to create an experience at the Electronic Entertainment Expo, or E3, that would help tell the brand’s story and attract new developers.
It worked with Adaptive Path, a recognized leader in the user experience design industry, to digest Adaptive Path’s brand and redesign its website to better reflect what it does to a broader audience.
And it is working with a health system to install an interactive giving wall that runs 24/7.
