The Giant Company’s new Giant Direct E-commerce Fulfillment Center opened in Philadelphia this week, allowing the super market chain to serve more customers in Philadelphia and begin serving customers for the first time in southern New Jersey.
The 124,000-square-foot facility works hand-in-hand with Giant Direct, the company’s online grocery store. The facility stocks more than 22,000 products that can be ordered online, bagged by a team of Giant employees and robots and shipped to homes.
The fulfillment center has more than 125 employees, which is expected to double during the holiday season, according to a company statement Monday. It is part of a growth strategy for Giant that has seen it go from one Philadelphia location in 2018 to 10 by the end of 2023.
“Starting with the introduction of our GIANT Heirloom Market format in 2019 followed by the opening of our Philadelphia flagship Riverwalk GIANT in March and three more new stores across the city still to come this year, The GIANT Company has been laser-focused on how we can best serve Philadelphia families,” said Nicholas Bertram, Giant Company president.
Along with expanding its Giant Direct services throughout Philadelphia, the new facility allows Giant Direct to service a number of New Jersey towns including Camden, Cherry Hill, Gibbsboro and Haddonfield.
Giant introduced its Giant Direct brand in Feb. 2019 with the opening of its first e-commerce hub in Lancaster. The grocer now has over 150 pickup locations with 90% of customers across its footprint having access to online grocery ordering.