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The Pretzel Company plans expansion with White Rose Ventures financing
White Rose Ventures announced a new round of funding for The Pretzel Company for expanding operations. PHOTO/THE PRETZEL COMPANY
The Pretzel Company plans expansion with White Rose Ventures financing
Listen to this articleWhite Rose Ventures announced a new round of funding for The Pretzel Company, bringing the total capital commitment to $750,000.
With the financing, The Pretzel Company plans to expand its operations, further its product lines, and broaden its market presence through key channel partners, White Rose Ventures said.
York-based The Pretzel Company, known for its hand-twisted soft pretzels, pivoted during the pandemic from a Mainstreet walk-in storefront to a fully online sales strategy, and in doing so, significantly boosting their growth prospects, White Rose Ventures said.
The snack food company has relocated to a larger facility in northern York and tripled its production capacity, White Rose Ventures added.
“Our increased investment in The Pretzel Company reflects our confidence in their innovative approach and their commitment to quality,” said Martin Fedorko, managing partner at White Rose Ventures. “Philip Given and his team embody the entrepreneurial spirit of York, and their success, including sell-out appearances on QVC, is a beacon of local business achievement.”
Philip Given, co-founder of The Pretzel Company, said, “We are thrilled to deepen our relationship with the team at White Rose Ventures. This funding is not only a financial boost but a recognition of our team’s hard work and the potential of York as a center for snack food innovation.
“White Rose Ventures, by backing us, is not just making a financial investment but truly embracing the tech-driven evolution of our community and this company.”
Given said 80% of all pretzels produced in the US are made within an hour’s drive of the bakery.
“We’ve been hand-twisting pretzels in the heart of Pretzel Country for 10 years and are driven every day by the opportunity of sharing a taste of Central Pennsylvania with a national audience,” he said.
