Having done all the work to create a sale, the next question is: What is that customer’s experience like? Is it different? Is it remarkable? Does it reflect what makes your brand unique?
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Perspectives
Op-Ed: Tell Me a Tale: Storytelling in the corporate setting
Early in my career, I worked for a software company for whom one of my responsibilities was responding to requests for proposals. These documents comprised answers to dozens and dozens of feature-functionality questions, as well as information on installation, service, upgrades and pricing.
Read More »Op-Ed: Why you need to develop and invest in your employees
Companies I work with are finding it difficult, if not impossible, to fill roles at any level. Entry level talent is as difficult to recruit as PHDs. The best employees are receiving offers that are eye popping to leave their current positions and move to a new opportunity. Poaching is in full swing.
Read More »Op-Ed: Biden must focus on affordable, reliable electricity
Both the U.S. and Europe already have some experience with this kind of aggressive transition away from traditional fuels toward more renewable power. And the results are troubling.
Read More »Op-Ed: How community banks are empowering small business
My advice for all small businesses is to truly evaluate the relationship with your financial institution. The dividends will push into perpetuity when fostered well.
Read More »Op-Ed: Three dynamics impacting bank mergers and acquisitions in 2021
In 2020 banks took on new challenges, such as declining interest rates, in response to the COVID-19 pandemic, navigating the Paycheck Protection Program and working with community businesses to help them stay afloat in any way possible during government shutdowns and restrictions.
Read More »Op-Ed: Higher Ed must prepare students for changing workforce needs
In the midst of national and statewide economic uncertainty, heightened by the COVID-19 pandemic, business and community leaders across Pennsylvania continue to express a common, shared concern – a shortage of quality local talent to fill in-demand positions.
Read More »Op-Ed: GM recharges brand with new logo, electrifying message
Recently, GM announced a new direction for their brand with a redesigned logo and revamped brand message.
Read More »Op-Ed: How the 2020 Election Impacted Commercial Real Estate
On November 3, the U.S. experienced a major divide when one of the most contentious elections in history took place between President Donald Trump and President Joe Biden. This is not to get into politics or election outcomes, but rather to focus on how President Biden’s changes will impact how commercial real estate is taxed.
Read More »Op-Ed: Designing for the future of health care – and pandemics
OVID-19 arrived in the U.S. in the beginning of 2020 and within a couple months the pandemic was virtually closing down the entire country. The COVID-19 pandemic caused disruptions, pain, suffering and negative consequences for a broad spectrum of our world population and economies.
Read More »Op-Ed: Pa. Supreme Court clarifies requirements for non-compete agreements
The Pennsylvania Supreme Court spoke to the issue of the required consideration for restrictive covenants in employment contracting in Rullex Co., LLC v. Tel-Stream, Inc. The Court was tasked with determining whether a non-compete agreement that was signed by the parties after employment began was enforceable.
Read More »Op-Ed: Pa. Manufacturers need fiber optics now
As of 2019, Pennsylvania’s manufacturing industry accounted for 11.9% of the commonwealth’s total output, according to statistics from the National Association of Manufacturers (NAM). Following the global financial crisis of 2008, the sector has been on a trajectory of consistent growth, producing $93.75 billion at the end of 2018 - up from less than $74 billion in 2009.
Read More »Op-Ed: When is Pennsylvania going to complete vaccinating its most vulnerable citizens — nursing home residents?
The better question might be: When will many of our nursing homes even receive a date for vaccinations to begin? Some are hearing that it’s not until February.
Read More »Op-Ed: Three things smart investors get wrong about retirement
It is understandable that a smart investor can still struggle with retirement planning because the decisions about investing for income, spending and legacy are so different from those of the accumulation years. Here are three things that we have seen smart investors get wrong about retirement.
Read More »Op-Ed: In 2021, reassess, engage and commit to change
I’m guessing that very few Central Pa. residents will look at the passing of 2020 into 2021 with sentimental wistfulness or even a sense of melancholia.
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