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York Wallcoverings adds colonial chic with Williamsburg line

Historically inspired products will debut at German trade show

Lamerie Lattice, left, and Garden Follies, right, are two of the wallpaper designs featured in York Wallcoverings' new collection, "Trend Meets Tradition III." The designs are inspired by motifs found in the Colonial Williamsburg Foundation archives. - (Photo / Submitted)

York takes pride in its role as one of America’s early capital cities, and now a local manufacturer is taking inspiration from another early capital.

York Wallcoverings is preparing to launch its latest line of licensed Williamsburg wallpaper designs, based on motifs found in the Colonial Williamsburg Foundation archives.

The new collection, “Trend Meets Tradition III,” will debut next week at Heimtextil, a trade fair in Frankfurt, Germany.

“It is a privilege to have access to the antique collections of Colonial Williamsburg, and to turn those timeless designs into artful wallpapers using impressive printing technology,” said Gina Shaw, York’s vice president of product development.

Williamsburg, which was the capital of Virginia under English rule, has been restored to its 18th century appearance to give visitors a sense of what life was like in colonial America. 

Each of the 12 wallpaper patterns draws a connection to antiques, design motifs and architectural elements of the 18th and 19th centuries, officials said. The collection, totaling 60 wallpaper options, features more geometric patterns and metallic colorations than the previous books.

One of the most striking patterns in the collection, called “Garden Follies,” features antique sketches of gazebos, bridges and garden furniture discovered in a rare, early 19th-century book in the Colonial Williamsburg archives, officials said.

Other inspirations include the woven lattice design of a silver fruit basket from the 1740s and an antique endpaper.

Each of the wallpaper designs includes a description of its historical ties.

Melissa Fraley-Agguini, executive director of products at the Colonial Williamsburg Foundation, said the designs reflect “the best elements of 18th-century design with a 21st-century twist in color and scale.”

All of the wallpapers feature Sure Strip, York Wallcoverings’ proprietary adhesive system, designed for easy installation and removal.

Wallpaper books will be available to retailers in mid-January, officials said. They will be distributed through fine wallcovering and paint stores, and online and from interior designers. Retail price will be between $40 and $60 per single roll.

York’s is not the only local company to collaborate with Virginia-based Williamsburg on a new product line.

Spicher and Co., a Cumberland County manufacturer of custom art and floor coverings, previously obtained a license for a line of floor cloths inspired by motifs in Williamsburg’s textile, print and decorative arts archives.

Roger DuPuis
Roger DuPuis covers Cumberland County, health care, transportation, distribution, energy and environment. Have a tip or question for him? Email him at [email protected].

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