A York County tourism official has ascended to a leadership post with a national sports destination association.
Laura Gurreri, director of sales for the York County Convention & Visitors Bureau, will serve on the board of directors of the National Association of Sports Commissions.
The appointment, announced during the association’s 25th annual symposium, held this year in Sacramento, Calif., lasts until 2020.
Gurreri and local officials say the appointment will give York County a stronger voice in the lucrative sports tourism world.
“This appointment enhances York County’s reputation as a stellar sports destination and puts us on a national stage with locales such as Buffalo, Detroit and Kansas City,” said Gurreri, who leads the visitors bureau’s Sport York program.
The program is designed to recruit events and generate additional economic impact for York County. The visitors bureau estimates that sporting events will drive more than $26 million of economic benefits into the local community this year.
“Having a seat at the leadership table will give York County an opportunity to shape the industry in ways that will make smaller destinations even more competitive and drive more events to York County and similar communities,” Gurreri added.
The association is a nonprofit trade association based in Cincinnati.
A York County native, Gurreri started her career at the bureau as an intern.
Gurreri recently marked her 15th year with the agency, where she has served as sales director since 2006. She oversees a team that advances the sports market, as well as the group tour, and meetings and conventions programs.
She also serves as treasurer for PA Sports, a statewide sports initiative.
Under her leadership, Sport York has attracted events such as the Martin Luther King Jr. Kickoff Classic Volleyball Tournament, the Mid-Atlantic Power League Volleyball Tournament and the Middle Atlantic Swimming Junior Olympics.
The list also includes the 2014 Can-Am Police-Fire Games, as well as the Keystone State Games, which will return for the third consecutive year this summer.
“The YCCVB does not own inventory equipment or real estate. Our greatest asset to compete for lucrative visitor spending is our professional staff,” bureau President Anne Druck said. “Laura is a terrific example of the dedicated, professional and hard-working team at the YCCVB that has helped us to be just one of seven CVBs in Pennsylvania to have earned Accreditation from the Destination Marketing Association International.”