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York County detergent factory in growing niche

The new Arm & Hammer laundry detergent factory planned
for York County will make low-priced detergent.

The new Arm & Hammer laundry detergent factory planned
for York County will make low-priced detergent.

“Value laundry detergent is where we play. And that’s the
fastest-growing segment,” said Matthew Farrell, chief financial officer of
Princeton, N.J.-based Church & Dwight Co. Inc., maker of Arm & Hammer.

Consumers are switching from mid-priced detergent, a
shrinking category, to the value segment, Farrell said. The slowing economy has
more consumers watching their money, which helps Church & Dwight, he said.

The factory will serve the East Coast. Dwight & Church
looked for sites in six states, Farrell said. Merits of the York County
site include rail access and room to expand. Farrell said the company received state
incentives to build here, but he declined to specify them.

Church & Dwight will spend around $140 million to build
the factory, which will employ about 300 hourly and salaried workers. The
facility is expected to be operational by the end of 2009.

Church & Dwight shares are traded on the New York Stock
Exchange
under the ticker symbol CHD.

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