In my post “Everything important on the back of an envelope,” I described the right way to think about customers. Not according to who they are — demographics — but rather, according to what’s important to them. Looking way beyond the boundaries of what you sell.

In my post “Everything important on the back of an envelope,” I described the right way to think about customers. Not according to who they are -- demographics -- but rather, according to what's important to them. Looking way beyond the boundaries of what you sell.