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What your customers want … right now

Dick Cross. Submitted photo.

In my post “Everything important on the back of an envelope,” I described the right way to think about customers. Not according to who they are — demographics — but rather, according to what’s important to them. Looking way beyond the boundaries of what you sell.

In my post “Everything important on the back of an envelope,” I described the right way to think about customers. Not according to who they are -- demographics -- but rather, according to what's important to them. Looking way beyond the boundaries of what you sell.

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The future of higher education

Wednesday, September 28, 2022
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