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What are Pennsylvanians buying at wine and spirits stores?

And where are the busiest stores in the commonwealth?

What’s the Keystone State’s most popular liquor? Favorite wine? The Pennsylvania Liquor Control Board released that data and more today in its 2015-16 annual report and retail year in review.

Its the fourth year for the report, which breaks down various aspects of PLCB operations, including licensing, finance, supply chain and personnel.

Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey (750 mL) came out on top this year, bringing in more than $20 million in retail sales.

Fireball Cinnamon Whisky came in second at $16.7 million.

Here’s the full top ten, listed with their retail sales amount:

  1. Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey (750 mL) – $20,248,567
  2. Fireball Cinnamon Whiskey (750 mL) – $16,745,927
  3. Captain Morgan Original Spiced Rum (1.75 L) – $16,500,335
  4. Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey (1.75 L) – $14,132,291
  5. Captain Morgan Original Spiced Rum (750 mL) – $13,886,788
  6. Jameson Irish Whiskey (750 mL) – $13,270,405
  7. Grey Goose Vodka (1.75 L) – $13,222,731
  8. Tito’s Vodka (1.75 L) – $12,807,137
  9. Hennessy Cognac VS (750 mL) $12,723,687
  10. Tito’s Vodka (750 mL) – $11,152,810

Here are the top ten types of products in the state, along with their retail sales, according to the report:

  1. Vodka – $261,867,114
  2. Bourbon – $136,443,051
  3. Vodka (flavored) – $100,099,381
  4. U.S. chardonnay – $75,065,881
  5. U.S. cabernet – $71,659,420
  6. Canadian whiskey – $67,620,956
  7. Rum (spiced) – $66,668,006
  8. 5-liter boxed wine – $60,941,819
  9. Flavored whiskey – $60,703,256
  10. Shooters (schnapps, liqueurs) – $56,253,076

Top stores

There are more than 600 state wine and spirit stores in the commonwealth.

Where are the busiest locations?

The top-selling store in Pennsylvania is on Washington Avenue in Philadelphia, with total sales last fiscal year of $43.3 million.

The second-biggest seller was a West Chester store on Paoli Pike with $25.8 million in total sales.

The busiest store in the midstate was the West Shore Plaza Shopping Center in Lemoyne, which did $12.5 million in sales last year. That store ranked No. 17 in Pennsylvania.

A Kmart Shopping Center store on Jonestown Road in Dauphin County was at No. 26 in Pennsylvania with about $11 million in sales.

The store with the lowest amount of sales last year: A South Main Street store in Mahanoy City, which finished with $251,279 in total sales.

The full list is available here.

County snapshot

How do counties stack up in Pennsylvania for market share of overall wine and spirit sales?

  • No. 1: Allegheny County finished with $291.6 million in total sales last fiscal year, which was nearly 14 percent of overall state sales.
  • No. 8: Lancaster County finished with $65.6 million, the highest amount among midstate counties. York County was No. 10 with $60.4 million, while Dauphin County was No. 13 with $49.7 million. Cumberland County was No. 15 with $47.4 million and Lebanon County was No. 29 with $13.2 million. Lancaster County saw sales increase 5.4 percent from 2014-15, while York and Lebanon county were each up 7.3 percent.
  • No. 67: Cameron County was the lowest for sales at $452,077, one of only four counties below $1 million last year. There were 31 counties among $10 million in total sales.

Pennsylvania wine and spirits

What Pennsylvania wine brands sold the best in state stores?

Clover Hill Vineyards and Winery Concord topped the list with $690,591 in sales.

Wilcox Clarion River Red was second at $609,249.

Lancaster County’s Nissley Vineyards and Winery had wines at No. 4 and No. 8 with its Fantasy Rose and Naughty Marietta Red.

The top PA Preferred wine sold was Nissley Grapeful Red with $116,390 in total sales.

On the craft spirits made in Pennsylvania, the top seller was Bluecoat Gin with nearly $1.2 million in sales.  Boyd & Blair Vodka was No. 2 with $406,000 in sales, followed by Dad’s Hat Pennsylvania Rye Whiskey with $366,451.

Other fun facts

  • The best month for wine and spirit sales in Pennsylvania? December, by far, with $290.9 million. November was No. 2 with $197.1 million.
  • Busiest day of the week? Friday with nearly 14.7 million transactions. Saturday was No. 2 with 13.6 million.
  • Top e-commerce items? Johnnie Walker Blue Label Scotch with $11,418 in sales. Dom Perignon Champagne was No. 2 with $10,649 followed by Blanton’s Bourbon with $10,241.

Nicole Chynoweth
Nicole Chynoweth is the web editor for Central Penn Business Journal. Email her at [email protected].

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