With the 2016 Summer Olympics just 11 months away, Adams County sportswear company Teamzila is helping the USA Women’s Field Hockey Team get in the spirit with a campaign called “Chasing the Dream.”
As an official sponsor of the team, the McSherrystown agency is designing and manufacturing the campaign’s apparel, which will have an official launch at the National Field Hockey Festival in Palm Springs, Cal., in November. Teamzila will also produce a souvenir program book for fans that will feature team photos, player bios and behind-the-scenes highlights from the team’s journey to Rio de Janeiro.
Annie Peters, Teamzila’s marketing and sales director, said in a Thursday phone interview that the Chasing the Dream merchandise — which currently includes shirts and shorts — will be available for purchase on the company’s website, with all of the proceeds going to the team. She noted that the products are designed and manufactured in-house by Teamzila’s eight-person staff — including several members who have field hockey connections of their own.
“I played field hockey in high school and college, and Laura Maring, our owner and creative director, is in her second year coaching field hockey at Delone Catholic High School here in McSherrystown,” Peters said. “Some of us grew up playing it, so it’s something that we live and breathe.”
A prime reason behind the Chasing the Dream campaign is to inspire young people to work as hard as the USA team has in order to make their own dreams come true, Peters said.
“It’s all about empowerment,” she added, noting that having Olympic players wearing Teamzila’s sportswear is a “walking advertisement for chasing your own dreams.”
Teamzila, originally based in Taneytown, Md., has been creating apparel for field hockey and lacrosse clients since 2007. It moved to McSherrystown in 2013 and has continued to see 50 percent growth each year, Peters said.
The women’s team, which trains at the Spooky Nook Sports complex in East Hempfield Township, secured a berth at the Rio games when it competed in the Pan American Games in Toronto two months ago.
When not training, team members Lauren Crandall, Stefanie Fee and Katie Reinprecht work part-time as social media specialists at Ecore Athletic, the sports and fitness division of Lancaster-based flooring manufacturer Ecore International. They also test products for the company, provide feedback to the designers and pitch Ecore’s athletic line to coaches and trainers around the country.
A Doylestown native, Crandall is a two-time Olympian, having served as captain of the U.S. team at the 2012 London games and played with the 2008 squad in Beijing. Reinprecht, from Perkasie, was also on the 2012 Olympic team.