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TAIT announces leadership changes

Gemma Hodgson, chief commercial officer and Jess Chalifoux vice president of global business development for TAIT. PHOTO/PROVIDED
Gemma Hodgson, chief commercial officer and Jess Chalifoux vice president of global business development for TAIT. PHOTO/PROVIDED

Lititz-based TAIT, the global group of designers, fabricators and engineers for live and location-based experiences, announced a promotion and a new hire.

Gemma Hodgson has been promoted to chief commercial officer while Jess Chalifoux, brand and marketing industry veteran, has joined TAIT as vice president, global business development with a focus on expanding and growing relationships, identifying and securing new business opportunities and strengthening the overall customer experience.

Prior to joining TAIT in 2006, Hodgson was trained at the Bristol Old Vic Theatre School in the UK and then spent years working in stage management and automation for the cruise ship industry. “Her extensive technical knowledge and background has served to catapult TAIT’s tremendous growth in the cruise market and well beyond,” a release said.

“This promotion reflects Gemma’s strong leadership and her absolute commitment to putting our clients first,” said Adam Davis, CEO of the TAIT Group. “At TAIT, we are strengthening our dedication to delivering end-to-end projects from concept to delivery with a focus on understanding both the creative and the technical aspects of our clients’ needs and developing the best strategy to bring each of their unique visions to life.”

“I am thrilled to continue to build upon the accomplishments and partnerships we have established during the past 17 years I have been with the company,” Hodgson said. “I am constantly reinvigorated by the incredible breadth of our work at TAIT, by the vast number of industries we touch, and the overwhelming innovation we drive each and every day. Bringing on Jess will serve to further bolster our position in the industry and I can’t wait for her to hit the ground running.”

Chalifoux brings to TAIT over 20 years’ experience as a lead agency partner to clients all over the globe. She will report to Hodgson.

TAIT’s global team of more than 1,400 employees in 20 offices oversees the creation of complex movement for artists, brands, performing arts spaces and venues in over 30 countries, all seven continents – and even outer space. The company’s clients include Taylor Swift, Cirque Du Soleil, Beyoncé and the Olympics.

Paula Wolf is a freelance writer