Crisis management has varying degrees of emergencies: from social media strategies, C-suite personnel changes to accounting and finance risk assessments. Preventative measures should always be part of a company's narrative.

Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.