Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.

Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

The news business is evolving faster than ever. At breakneck speed, it is steadily being morphed by technology, economics and the battle for attention. In this environment, however, some vestiges of the past, like the lowly press relesae, are still useful.