Nearing its 40th anniversary, Penn-Mar Human Services, a nonprofit provider of services for adults with intellectual and developmental disabilities (IDDs), announced a full rebranding including a new logo, tagline and website.
Freeland, Maryland-based Penn-Mar offers supportive services such as career placement and independent living assistance to nearly 2,000 clients in southern York County and five counties in Maryland.
The nonprofit revealed a new website on Tuesday that it says became a necessary change since its site became a primary tool for engaging its audience in the past year.
“Many times, people unfamiliar with Penn-Mar’s work are unsure how to begin the process or fully understand the many ways the organization can help,” the company wrote in a press release. “The new website eliminates that burden.”
The website also features other changes including its new tagline “Live Courageously.”
Penn-Mar operates nearly 60 homes across Maryland and Pennsylvania with 600 employees and an operating budget of more than $40 million.
“Penn-Mar’s goal has always been to enrich every life we touch, but we cannot do that in a vacuum,” said Jackie Stevens, COO at Penn-Mar. “Part of our mission is to discover new opportunities to engage and enroll the community at large into our charge. To do that, our brand must translate the power of what we do and show the differences that are being made by Penn-Mar and our existing local partners. Now, when someone visits our site or hears our tagline, they won’t wonder if they should get involved, they’ll wonder why they did not get in touch earlier.”
The nonprofit recently announced that it will be raising the hourly wage for its DSPs by $2.50, bringing its starting wage from $13 to $15.50. Penn-Mar celebrates its 40th anniversary in 2022.