York-based Holla Spirits has a new partner and chief sales officer.
The millennial-owned spirits company said Ian Kobos, previous sales manager at Millstone Spirit Group, has joined the company and will be responsible for sales, brand management, brand development, distributor relations, departmental hiring and coaching, and annual business planning. The terms of the partnership were not disclosed.
The 22-year veteran of the industry will also be charged with growing Holla’s sales distribution channels in existing and new markets. Kobos will be working with and reporting to Patrick Shorb, Holla Spirits president and founder.
“Bringing Ian on board is the next evolution of Holla Spirits’ growth as we continue to expand our fresh, progressive brand to new friends and followers,” Shorb said. “He is a progressive thinker with years of experience in the spirits industry. Ian gets our disdain for the status quo and is the perfect addition to our free-spirited brand. We can’t wait to see the innovation and perspective he will bring to our team.”
Holla was the first Pennsylvania spirits company to introduce its vodkas in a flexible pouch for direct to home delivery.
The company has received media attention including in 2018 when Tipsy Bartender named Holla vodka one of the top “millennial alcoholic drinks that are the future of booze.” In 2020, Beverage Dynamics included Holla in four of nine vodka trends to watch for that year.
“At Holla, there is a vibrancy and culture that I’ve never seen in the industry before.” Kobos said. “What started as a hobby in one of the partner’s kitchens is now a maker of top-shelf quality vodkas that are fairly priced, eco-conscious and all about bringing people together. Holla also prioritizes giving back by supporting a variety of causes. I am excited to be a part of this team and contribute to the brand’s continued growth.”
Kobos has experience at all levels of the alcohol beverage industry, from working as a bartender to representing global spirits brands for a national wholesaler. He also spent several years as general sales manager at Faber Distilling.
Kobos earned his bachelor’s degree in business administration and entrepreneurship from York College of Pennsylvania.
Holla Spirits is a certified Disability Owned Business Enterprise by DisabilityIN.