Sara Bozich is entering the new decade with a fresh look and clearer vision of her service lines.

When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ingredient.

When software and technology company Candoris signed a contract with the Philadelphia Eagles, the new client brought much more than just a paycheck to the table.

The McDonald’s Happy Meal turns 40 this month, and the nostalgia for those “happy” memories of unboxing a toy surprise with a side of fries is the backbone of a promotion McDonald’s is running in November.

Posters of every major Star Wars film line a wall in a conference room and memorabilia from the films decorate the entrance at FORCEpkg’s office in downtown Lancaster.

Jeannette Magaro prides her marketing firm on its ability to tell the stories of its clients in new ways. After two years of operation, she is looking to grow the business past $100,000 in annual revenue.

Marketing firm and publisher Fig Industries is the latest Lancaster business to receive a designation as a B Corporation.

A former vice president and COO of the Lancaster Chamber of Commerce and Industry has joined Lancaster-based marketing firm, Scheffey.

Referred to as one of Elizabethtown’s “best-kept secrets,” a web design and development firm is making a push to make itself better known among potential clients.

As Volkswagen ceases production of its iconic Beetle, here's a look back at how the car disrupted the automotive industry and evolved through the years.

Pavone Marketing Group Inc. has acquired firms in Philadelphia and Cumberland County that will be taking the Pavone name in the coming weeks.

A strong wellness program can be a differentiator for recruitment, reduce the cost of health care benefits and help build a team atmosphere based around healthy choices. However, communicating the benefits and program elements of a wellness initiative can be hard to navigate. Human resources and corporate leadership need to walk a fine line – avoiding sounding paternal, moralistic or even too personal while empowering employees and spurring participation.

Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.

Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

A Lancaster County antique auction house has acquired a stake in a popular Las Vegas firearms show with plans for marketing the show to a younger audience.