Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

A Lancaster County antique auction house has acquired a stake in a popular Las Vegas firearms show with plans for marketing the show to a younger audience.

The news business is evolving faster than ever. At breakneck speed, it is steadily being morphed by technology, economics and the battle for attention. In this environment, however, some vestiges of the past, like the lowly press relesae, are still useful.

Harrisburg ad agency Quench has added two regional baking brands to its growing roster of clients in the food and beverage industry.

On the eve of Harrisburg Beer Week, co-founder Sara Bozich sat down with the Business Journal to discuss the growth of her marketing company, which organizes events and provides promotion and social media services to other small businesses.

Makers and distributors of hemp products are adopting a cautious marketing approach to offer educational content and capitalize on strategic partnership while not making unsubstantiated medical claims.F]

Apple, Whole Foods and Starbucks don’t have one. Subaru has one but doesn’t emphasize it. Coke changes theirs every few years. And Nationwide and BMW haven’t changed theirs in more than 40 years. I’m referring, of course, to taglines—or slogans.

Warwick Township-based Listrak is bringing on a new chief marketing officer who has experience working with multi-billion dollar U.S. technology companies.

Wakeen Enterprise has moved from Hampden Township to Midtown Harrisburg.

The longtime publisher of the Town Planner community calendar in Central Pennsylvania is looking to write the next chapter of her career and is selling her business.