GEICO will sponsor the Pennsylvania Turnpike Safety Patrol, a fleet of dedicated vehicles operated by turnpike personnel to provide first responder service along the 564-mile toll road, the Pennsylvania Turnpike Commission announced.
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Tag Archives: Geico
Insurance brands ramp up the funny to compete 
When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ingredient.
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