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Custom apparel maker L2 Brands bought by private equity firm
Hanover-based L2 Brands, a designer, manufacturer and marketer of custom apparel and headwear for the collegiate, destination and leisure, and corporate markets, has been acquired by private equity firm Sentinel Capital Partners for an undisclosed price.
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Coke plays whack-a-mole with slogans, but brand stays the course
You might think a global brand leader like Coke could get comfortable with a catchphrase, but usually no, not for long.
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Utz Brands announces major jump in net sales
Spurred by record customer demand, Utz Brands Inc. reported a nearly 27% increase in net sales in the first quarter.
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Rite Aid sued over use of new logo font
A Delaware-based type foundry and design studio has filed a suit against Rite Aid and its creative and advertising agencies, alleging that the Camp Hill pharmaceutical chain violated a license agreement with the company when it used one of its fonts as part of a $700 million rebranding campaign.
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Utz Brands expands distribution in NYC with two acquisitions
Salty snack manufacturer Utz Brands Inc. continued its national expansion by announcing that its subsidiaries have agreed to buy the assets of Clem Snacks Inc. and J&D Snacks Inc. in the first quarter of this year.
Read More »Utz set for Monday debut on New York Stock Exchange
Utz Quality Foods completed its merger with special purpose acquisition firm Collier Creek Holdings on Friday and will make its debut on the New York Stock Exchange Monday morning.
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The Whiteboard: The best brands focus on delivering a strong brand experience
Why is McDonald’s more successful than Burger King or Wendy’s? Their food isn’t any better; their prices are about the same. Yet McDonald’s sales in 2018 dwarfed those of its rivals with over $20 billion compared to about $1.6 billion for both Wendy’s and BK.
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