If a picture is worth a thousand words, so is a great slogan.

Hanover-based L2 Brands, a designer, manufacturer and marketer of custom apparel and headwear for the collegiate, destination and leisure, and corporate markets, has been acquired by private equity firm Sentinel Capital Partners for an undisclosed price.

You might think a global brand leader like Coke could get comfortable with a catchphrase, but usually no, not for long. 

Spurred by record customer demand, Utz Brands Inc. reported a nearly 27% increase in net sales in the first quarter. 

A Delaware-based type foundry and design studio has filed a suit against Rite Aid and its creative and advertising agencies, alleging that the Camp Hill pharmaceutical chain violated a license agreement with the company when it used one of its fonts as part of a $700 million rebranding campaign. 

Salty snack manufacturer Utz Brands Inc. continued its national expansion by announcing that its subsidiaries have agreed to buy the assets of Clem Snacks Inc. and J&D Snacks Inc. in the first quarter of this year. 

Utz Quality Foods completed its merger with special purpose acquisition firm Collier Creek Holdings on Friday and will make its debut on the New York Stock Exchange Monday morning.

Why is McDonald’s more successful than Burger King or Wendy’s? Their food isn’t any better; their prices are about the same. Yet McDonald’s sales in 2018 dwarfed those of its rivals with over $20 billion compared to about $1.6 billion for both Wendy’s and BK.