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Tag Archives: branding

The Whiteboard: For Papa John’s, moving on from the person, but not the name

Being the top executive of your company and the front man for the brand at the same time is always a risky proposition. A CEO has to make unpopular decisions at times and his business priorities may not fit perfectly with the demands of being the face of the brand. Every statement is highly scrutinized and mistakes, big and small, can weigh heavily on public perception.

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