David Taylor, president of Lancaster-based Taylor Brand Group, shares 5 tips he has for your organization for what you have to do to protect and sustain your brand now.

As Volkswagen ceases production of its iconic Beetle, here's a look back at how the car disrupted the automotive industry and evolved through the years.

Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

Being the top executive of your company and the front man for the brand at the same time is always a risky proposition. A CEO has to make unpopular decisions at times and his business priorities may not fit perfectly with the demands of being the face of the brand. Every statement is highly scrutinized and mistakes, big and small, can weigh heavily on public perception.

Apple, Whole Foods and Starbucks don’t have one. Subaru has one but doesn’t emphasize it. Coke changes theirs every few years. And Nationwide and BMW haven’t changed theirs in more than 40 years. I’m referring, of course, to taglines—or slogans.