You might think a global brand leader like Coke could get comfortable with a catchphrase, but usually no, not for long. 

Like an aging heavyweight boxer on his way to a final defeat, Armstrong Flooring may have taken too many body blows to ever hope to be victorious, unless they can land one last lucky punch.

Three affiliates of Lancaster-based Rhoads Energy will transition to new names and branding under the Rhoads Energy name. 

AccentCare, a provider of home health, hospice, and personal care services, with offices in the Lehigh Valley and Southcentral Pa., today announced that all organizations within its family of brands have unified under the AccentCare brand.  

In his long, successful career, Bob Wolf has created logos for some of the nation’s largest companies.  Gillette, Lockheed Martin, Exxon, United Parcel Service and the Ford Motor Company are among those who have benefited from his talents.  

In 1954, Philip Morris decided to reposition one of its filtered cigarette brands that hadn’t been performing well. It had been targeted at women and was using the slogan “Mild as May.”  

Yoe Industrial Services is now Yoe Construction. 

Granite HR Consulting announced new branding, a new website and a new era led by Managing Director Kristen Evans.

Often a brand can outlive its actual company. People will still remember it long after it’s off the shelves. Brim coffee, Underalls pantyhose and Eagle Snacks come to mind. But what of the opposite? What brands have been largely dismissed as gone but actually live on? Here are a few that might surprise you. Blackberry ...

David Taylor, president of Lancaster-based Taylor Brand Group, shares 5 tips he has for your organization for what you have to do to protect and sustain your brand now.

As Volkswagen ceases production of its iconic Beetle, here's a look back at how the car disrupted the automotive industry and evolved through the years.

Without belief in your brand, it doesn’t exist. The leadership of a company must believe in the brand. The staff and employees must believe in the brand. Most importantly, your next customer must believe in the brand. Here's why.

Being the top executive of your company and the front man for the brand at the same time is always a risky proposition. A CEO has to make unpopular decisions at times and his business priorities may not fit perfectly with the demands of being the face of the brand. Every statement is highly scrutinized and mistakes, big and small, can weigh heavily on public perception.

Apple, Whole Foods and Starbucks don’t have one. Subaru has one but doesn’t emphasize it. Coke changes theirs every few years. And Nationwide and BMW haven’t changed theirs in more than 40 years. I’m referring, of course, to taglines—or slogans.