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Ritter Insurance Marketing to be acquired by Dallas company
Paula Wolf//May 18, 2022
Harrisburg-based Ritter Insurance Marketing, an independent marketing organization specializing in Medicare Supplement and Medicare Advantage plans, is being purchased by Integrity Marketing Group LLC, a distributor of life and health insurance and provider of wealth management and retirement planning solutions.
Financial terms were undisclosed. Craig Ritter, CEO of Ritter Insurance Marketing, will become a managing partner in Integrity.
Ritter Insurance Marketing has pioneered groundbreaking systems that empower brokers and agents to work more efficiently, including an online enrollment system and a quote generator that were among the industry’s first, according to a release. Through partner offices across the country, Ritter’s network of 15,000 agents assist more than 800,000 clients each year manage the complexities of Medicare.
“Ritter Insurance Marketing is one of the most recognized and trusted names in the senior market — what they have accomplished over the years has been truly remarkable,” Bryan W. Adams, co-founder and CEO of Dallas, Texas-based Integrity, said in the release. “This historic partnership will truly benefit all stakeholders: agents, carriers and consumers. Ritter and Integrity each bring to the table unique expertise and substantial achievements. By combining our capabilities, we’re unlocking even greater potential to better serve the life, health and wealth needs of more Americans.”
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