PRworks managing partner takes full ownership

Jason Kirsch has taken full ownership of PRworks, a branding, marketing and public relations firm in Harrisburg. 

Previously a managing partner, Kirsch recently acquired the shares of his silent partners, he said. 

“I am tremendously excited to take on full ownership of PRworks,” Kirsch said. “During the past five years, we’ve reached new heights thanks to our deep expertise, broad capabilities, high degree of versatility and collaborative approach.” 

Kirsch said the firm has partnered with clients in healthcare, human services, financial services, arts and entertainment, education, government, agriculture and law. “The absolute best part is the close relationships we’ve developed with so many clients and partners. I am thrilled to take PRworks even further,” he said. 

Kirsch, who first joined PRworks in 2017 as senior counselor, has more than 27 years of experience building brands, leading campaigns and providing strategic communications counsel.  

Under his leadership, PRworks has been recognized with industry awards for its work with national, statewide and regional organizations including AAA Central Penn, Dave & Busters, Gamut Theatre Group, The Guardian Life Insurance Company, Voce, Whitaker Center for Science and the Arts, and WITF, the company said. 

Before joining PRworks, Kirsch was a marketing executive at Capital Blue Cross. He also formerly oversaw marketing and public relations for Metro Bank before it was acquired by First National Bank.  

Prior to Metro Bank, Kirsch conducted media relations and served as spokesperson for two Pennsylvania governors and was director of communications and press secretary at the Pennsylvania Department of Community and Economic Development. 

Kirsch holds the Accredited in Public Relations (APR) credential. He also developed, and is a lead instructor for, the Public Relations Society of America accreditation coaching program at the national level and is an adjunct professor in the School of the Arts, Communication and Global Studies and the Graham School of Business at York College of Pennsylvania. 

 He received the Ernest R. McDowell Award for Excellence in Public Relations awarded by the Pennsylvania Public Relations Society and the Frederick E. Leuschner Award for Excellence in Public Relations awarded by the Public Relations Society of America’s Central Pennsylvania Chapter. 

 Kirsch earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University and his master’s degree in communication studies from Bloomsburg University. He also is a graduate of Leadership Harrisburg Area’s Community Leadership Series.