Prime time: The forgotten generation that’s running your business

Is “forgotten” too strong a word to describe the generation of people born between 1965 and 1980, a cohort known as Generation X?

Illustration / Chris Beck


If you think we’re exaggerating, take a look at some of the numbers we collected for this special issue of the Central Penn Business Journal (on page 3).

As Gen Xers entered the U.S. workforce in the 1990s and 2000s, they were overshadowed by the baby boomers, the massive wave of Americans born during the two decades after World War II.

Just as Gen Xers began to overtake boomers in the last few years, millennials flooded in. By 2015, millennials had officially surpassed Gen Xers in the labor force, according to the Pew Research Center.

Once again, Gen X appears to be playing second fiddle.

Or is it?

As you will read in this issue, Gen Xers are just as likely to be the conductors.

In fact, they are playing critical roles in today’s offices and shop floors, bridging the gap between the generations before and after them.

We did not have to look far to find leaders who rode big wheels in the 1970s, rocked out to Mötley Crüe in the 1980s and smelled like teen spirit in the 1990s.

This special issue of the Business Journal seeks to bring you some insight into a generation that, despite its smaller size, is wielding a significant amount of clout in Central Pennsylvania.

Joel Berg
Joel Berg is editor of the Central Penn Business Journal. Born in Philadelphia, raised in Northern Virginia and now living in York, he's a graduate of Franklin & Marshall College and the University of Maryland. Have a question or story idea? Email him at

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