Powerbook 2014: A statewide campaign led to love — and national recognition

Ray and Jen Zaborney are consultants and fundraisers for the Republican Party. The husband and wife team are the force behind Harrisburg-based Red Maverick Media, State Street Strategies, JHZ Consulting and The 401 Group. - (Photo / Amy Spangler)

One floor above a shuttered credit union branch in downtown Harrisburg, leading political minds are coordinating campaign events and advising candidates on final messaging efforts to reach voters before the fall election.

That second-floor office in a nondescript building at 403 N. Second St. houses not one but four intertwined businesses that provide everything from campaign consulting and fundraising for politics and nonprofit organizations to government relations and lobbying for issue-based groups.

There also is an in-house design studio that processed about 1,000 campaign mailers this year.

Much of that work is for some of the Republican Party’s top elected officials at the state and federal levels, including gubernatorial candidates, spanning 11 states this election cycle.

Behind it all — Red Maverick Media, State Street Strategies, JHZ Consulting and The 401 Group — are Ray Zaborney and his wife, Jen Holman Zaborney.

“I raise it, he spends it,” said Jen, the daughter of Mark Holman, a longtime senior adviser and business partner of former Gov. Tom Ridge.

At last count, their database had nearly 250 clients, many recurring. That included about 100 political races and advocacy campaigns in this last cycle alone.

“It never stops,” Jen said in early October, with Ray running late after being called to the Senate to discuss a ride-sharing bill involving the firm’s client, Uber. Meanwhile, she was in “crunch time” with the coordination of candidate fundraisers and donor meetings, working to maximize campaign funds for Republican candidates.

The summer acquisition of Pathfinder Communications has only bolstered the Zaborneys’ stock in GOP circles. Their staff has grown to 18 people from three over the last four years.

Red Maverick now has offices in Malvern, Washington, D.C., and Portland, Maine.

Shamokin roots

Array

Jason Scott
Jason Scott covers state government, real estate and construction, media and marketing, and Dauphin and Cumberland counties. Have a tip or question for him? Email him at jscott@cpbj.com.

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