PAR announces new strategic plan, staffing changes

The Pennsylvania Association of Realtors has announced that a new three-year strategic plan focusing on the evolving needs of its 39,000 members has led to a staff reorganization.  

The strategic plan focuses on advocacy, professional development, member engagement, local association partnerships and operational excellence, it said. 

The plan was developed by a task force of 21 members, local association executives and PAR staff members.  

It proposes PAR implement new ways to engage with a broader and more diverse member pool, enhance PAR’s legislative and regulatory impact, leverage the knowledge and resources gained through PAR’s Legal Hotline and standard forms development process to better serve members, improve communication and partnership with 40 local associations and assess how to improve the member experience and how services are delivered to members. 

 “I believe PAR’s new strategic plan provides a phenomenal opportunity to advance the organization to better serve our members and advocate for the industry and consumers,” said PAR President Christopher Beadling. “The plan enables leadership to look at opportunities to expand our member services and engagement.” 

 To meet the changing needs proposed in the new strategic plan, Mike McGee, the association’s CEO has reorganized PAR’s staff.  

“We’ve introduced these staff changes to ensure PAR is meeting the ever-changing needs of the organization, its members and the industry,” McGee said. “The changes are designed to reinforce the pillars of strength and focus of the organization.” 

 Under the new structure, Leah Krnjaic is the association’s new chief operating officer, heading up the Operations and Finance Department, overseeing the association finances, internal operational issues, human resources, building operations, leadership development and the education foundation.   

Kevin Juliano will serve as the chief growth officer, overseeing the Member Experience Department. He will manage PAR’s technology infrastructure, member engagement and marketing, and the institutionalization of data collection and analysis.   

Betsy Albright has been hired as the association’s new controller. She will oversee all financial aspects of the organization. She served as the chief financial officer of Harrisburg Dairies for more than 16 years. She replaces Jim Antonio, who is retiring as PAR’s chief financial officer after 43 years.