A Lancaster-based digital publisher is launching a new division that will focus on video, design and brand strategy for local companies.
Nxtbook Media said this week it has established NXT Creative, which will focus solely on video, design and branding. NXT Creative will function independently of its parent company, a news release said.
Although Nxtbook Media has been offering these services for several years, a dedicated team and brand will help concentrate the company’s focus, CEO Michael Biggerstaff said.
“We’ve spent the last several years diversifying our revenue streams, but came to realize that we need to focus on what we’re good at,” said Biggerstaff. “For Nxtbook Media our core focus will continue to be digital publishing, while the NXT Creative team will focus on strategic marketing for local companies.”
Growth in Lancaster’s business community also inspired Nxtbook Media to launch additional services.
NXT Creative is working with several local companies on rebranding and capital campaign projects, but cannot list them due to confidentiality agreements, creative director Jacob Keeler said.
Nxtbook Media has experience working with medium and large B2B companies in the mid-Atlantic region.