President & CEO
The GIANT Company
As with any chief executive, Bertram’s top responsibility is to ensure the health and longevity of the company. The way he has chosen to do that is by evolving GIANT to being purpose-led. “Our purpose, ‘Connecting Families for a Better Future’, is the unifying rally cry for all we do commercially, operationally, strategically and externally,” he said.
He was appointed president in June 2017 and formally took the reins in January 2018.
Bertram said he’s most proud of GIANT being named the Supermarket News Retailer of the Year in 2019. It’s the top national award in the grocery industry. “It was a thrilling experience for our team, some of which have more than 40 years of service. It built the foundation that we’re now innovating from,” he said.
The most important life lesson he’s learned is never think you’re better than someone else, or that there’s any work that is beneath your own hands. “My dad and grandfather taught me this as we worked in a family plumbing business, and it shaped my views on diversity, my disdain for hierarchy and my passion for winning as a team.” Bertram said.
The greatest joys in his life are his wife and their four sons. “Anything we do together is always fun, often loud, usually messy and occasionally hard. We really enjoy doing life with our church as well, and put a lot of energy and time into serving there. It keeps me balanced and full of hope,” Bertram said.
This profile is part of Central Penn Business Journal's Power 100 list for 2021. Information used in this profile was sourced from the honoree. See the full list at cpbj.com or in our digital edition.