New Jersey cookie manufacturer opening facility in York County

A New Jersey-based snack food manufacturer is expanding its operations to York County, according to company officials.

That’s How We Roll LLC, known for making the popular ParmCrisps and Thinsters Cookies, is adding a new 71,000-square-foot manufacturing plant on Innovation Drive in Springettsbury Township after outgrowing its current facility in northern New Jersey, officials said. Kinsley Properties owns the location.

The project is anticipated to cost $4.4 million, including the purchase of new equipment and building renovations, and is expected to create 50 new jobs in the region. The exact opening date for the plant has not been set.

“As our company continues its trajectory with some of America’s fastest growing snack brands, it is critical for us to invest in a city that has the right infrastructure, talent, and leadership,” said Samuel Kestenbaum, That’s How We Roll CEO. “Springettsbury Township contains these important elements, and we expect that it will be an exceptional place to grow our business. We are excited to expand our production here. We’re thrilled to be supporting local equipment manufacturers and suppliers, engaging local engineers and tradesmen and joining this business community.”

New Jersey-based consulting company Atlas Insight LLC aided That’s How We Roll in the search for a new production location. Brian Corde, managing parter of Atlas, said York County’s history of food production and manufacturing made it an ideal spot to open a new facility.

That’s How We Roll received a funding proposal from the Pennsylvania Department of Community and Economic Development for a $200,000 Pennsylvania First grant and $54,000 in funding for job training through the WEDnet PA program. The project was coordinated by the Governor Tom Wolf’s Action Team of economic development professionals.

“Pennsylvania is known across the country for its food manufacturing, and there’s no better home for a snack food company than York County,” said Wolf. “That’s How We Roll will inject jobs and revenue into the local economy through an established product line and will serve as a great addition to our state’s food manufacturing lineup.”