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New Holland secures naming rights to large arena at Farm Show complex

Russell Redding, secretary of the state Department of Agriculture, speaks during the ceremony to announce New Holland Agriculture as the naming-rights sponsor for the Pennsylvania Farm Show Complex and Expo Center's large arena. - (Photo / Submitted)

Ahead of the 100th Pennsylvania Farm Show, the Pennsylvania Farm Show Complex and Expo Center today announced a five-year partnership with New Holland Agriculture that includes renaming the center’s large arena.

New Holland, a brand of London-based manufacturer CNH Industrial N.V., will pay $100,000 annually for five years to secure the naming rights to what is now being called the New Holland Arena.

The partnership will include new interior and exterior signage, and New Holland will construct a permanent historical equipment display in the Cameron Street lobby of the complex.

The company also will serve as the exclusive equipment provider for the complex. Equipment used at the Pennsylvania Farm Show, which starts Jan. 9, will be provided by local New Holland dealers AG-Industrial Inc. in Lancaster County and Forrester Farm Equipment in Franklin County.

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