A blend of basic ballet movements with Pilates and yoga-inspired stretching — all to high-energy music — that’s barre.
And just in time for the new year, Lancaster County is getting its second barre studio.
Move It Studio, a woman-owned barre dance studio in downtown Lancaster, is opening a location in Lititz at the Village Shoppes at Brighton on Jan. 4.
The new studio will take up just over 1,000 square feet in a brand-new building. Everything from flooring to mirrors was installed for the dance studio’s opening.
The original location, which owner Marie Cleaves Rothacker opened in September 2014, will continue serving clients on King Street in downtown Lancaster, across from Tellus360.
Move It Studio is the only exclusive barre dance studio in Central Pennsylvania, according to Cleaves Rothacker.
Since her start, Cleaves Rothacker said she has seen a 200 percent increase in sales, attendance and memberships.
“When I launched, there was no precedent in Lancaster to compare myself to. Even though I was teaching the class locally, I didn’t know if people would come,” said Cleaves Rothacker.
Raising the barre
Cleaves Rothacker was always a dancer and had experience in ballet and Pilates.
About four years ago, she started developing barre fitness methods on her own, called “move it barre.”
“I was seeing the movement grow, and it was something that with my ballet background, I thought would be awesome to offer people,” Cleaves Rothacker said.
Although she has her master’s degree in nonprofit administration from the University of Notre Dame in Indiana, she found a way to earn an income using skills she spent most of her life developing.
Now, between both studios, she has four independently contracted dance instructors helping her teach classes.
Cleaves Rothacker had her eye on the Village Shoppes at Brighton for a long time, which is among the oldest traditional neighborhood developments in Central Pennsylvania.
The properties are leased by Lancaster-based Progressive Property Management Inc.
The new location will allow Cleaves Rothacker to open her business to a new clientele and is a stepping stone to saturating the Lancaster market.
Clients range from people with no dance background to “former dancers who want to use the same muscles but don’t necessarily want to put on point shoes and leotards and tights anymore,” Cleaves Rothacker said.