Julie Lando knew a lot of determination and know-how would be needed to build a successful marketing business in York.
“It was all about me and what it would take to start this company,” said Lando, referring to the “moxie” part of her company’s name, Moxie Design and Marketing LLC.
As the company has evolved and grown to 13 employees since its founding in 2008, Lando said she’s seen a lot of resilience and mental toughness in her team.
“There’s definitely a focus on the long-term goals. This is a marathon, not a sprint,” Lando said.
“Grit” is the term she likes to use to describe what she has seen in an office full of women. (The latter is just by coincidence.)
“It’s what they bring every day to this place,” she said.
Grit Marketing Group also is the new branded name Moxie is using as it expands to Lancaster.
The firm has hired Nicole Bromley LaMar to serve as managing director of its new Lancaster office, which operates out of the Candy Factory co-working space at 342 N. Queen St.
“The best brands in the world keep evolving,” Lando said. “You adapt or you die. This is our next step. It makes sense for where we are.”
After working as the local public relations contact for the U.S. Women’s Open this summer, Lando said, it made sense to make the move to Lancaster now.
The new name also helps clear up any market confusion in Lancaster as another business uses Moxie in its name, she said.
Over the coming months, Grit expects to add staff in Lancaster and find a bigger space to meet its future needs, Lando said.
“I anticipate in the next year to have three or four more people working out of Lancaster,” she said. “One of the big questions is space needs.”
Grit is looking for 1,500 to 3,000 square feet that it could lease or possibly buy in downtown Lancaster, she said. It leases about 3,800 square feet in downtown York.
The firm’s client list is split between business-to-business and business-to-consumer companies.
“It has slowly and steadily grown,” Lando said of the B2B side. “I do think starting in 2008, when the economy collapsed, you learned very quickly you need to focus on multiple industries and need to diversify. I am not averse to change. Changes excites me. It keeps me going.”
And she “never says never” about the future expansion of her company. Moxie was started with the idea of being a small boutique firm with three to five people, at most.