CPBJ Staff//December 24, 2021
President & CEO
M I Windows & Doors
DeSoto’s duties are to set a vision for what he believes the business can do and establish a team roster with the right leaders in the right roles so that the company has the highest probability to achieve the vision.
He has been in his current role since January, 2013.
DeSoto is proud of leading the team through the Great Recession (2007 to 2009). “We learned so much about our business during those years. We knew that the only way to survive was to change how we did business. The process was very humbling and the education has proven to be priceless,” he said.
He has learned that regardless of whether the relationship with someone is professional or personal it must be mutually beneficial. “When all parties involved continually feel good about the outcome then you have a model that is built to last. Along these lines, friendships are much more powerful than partnerships or relationships,” DeSoto said.
He stressed that his career is super fun. But his family is by far the most fun and important part of DeSoto’s life. “All of us enjoy traveling, which usually involves me trying to fit ten days’ worth of adventure into five days. That said, I can enjoy a day at home with no agenda just as much,” he said.
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This profile is part of CPBJ's Manufacturing & Technology Power 30 list for 2021. Information used in this profile was sourced from the honoree. See the full list at cpbj.com or in our digital edition. |
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