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Live from New Orleans: Midstate company to create virtual-reality experience of ‘The Passion’

Ben Duffey, left, and Sovanna Mam co-founded Greenfish Labs, a multimedia technology company headquartered in Lancaster co-working space The Candy Factory. - (Photo / File)

This week, a Lancaster-based technology team is on the streets of New Orleans capturing behind-the-scenes footage of an upcoming live broadcast for national television.

Greenfish Labs Inc., which specializes in multimedia technology, is working with the American Bible Society to produce an immersive, virtual-reality experience of “The Passion,” a live play being produced by Philadelphia-based television production company, Dick Clark Productions.

“The Passion,” which is the story of Jesus Christ leading up to his crucifixion, will air on California-based Fox Network on Sunday, March 20, which is Palm Sunday.

“As a small Lancaster company, we’re honored that we were selected to help tell that story,” Sovanna Mam, co-founder of Greenfish, said. 

The American Bible Society, a nonprofit, approached Greenfish to do the project.

Greenfish’s specialty is virtual reality, an emerging technology.

Executive producers Mam and Ben Duffey, along with others from Greenfish, are working in New Orleans with staffers from Dick Clark Productions.

The team arrived in New Orleans Tuesday, according to Mam, who co-founded Greenfish with Duffey.

The New Orleans play is their largest project to date.

Production includes interviewing locals from New Orleans about their faith and how it has brought them through hardships. The team also plans to interview actors and actresses in the play. They are expected to start arriving tomorrow.

Today they have an interview with the mayor of New Orleans, Mam said.

Through virtual reality, viewers will also get a behind-the-scenes perspective on preparation for the live event.

“Viewers who are not in New Orleans will be able to see what it takes to make a production in the streets of New Orleans,” Mam said.

All of the videos can be viewed on the official website for “The Passion.”

Lenay Ruhl

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