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Guest view: Health and wellness communications can be engaging

A strong wellness program can be a differentiator for recruitment, reduce the cost of health care benefits and help build a team atmosphere based around healthy choices. However, communicating the benefits and program elements of a wellness initiative can be hard to navigate. Human resources and corporate leadership need to walk a fine line – avoiding sounding paternal, moralistic or even too personal while empowering employees and spurring participation.

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Momentum building in New Cumberland

New Cumberland continues to see new businesses crop up in its downtown. Borough officials and businesses are hoping the momentum of revitalization continues and that bigger tenants will soon move into the Cumberland County borough.

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Jeannette Krebs (Photo: Submitted)

Former editor brings her storytelling skills to new PR venture

Reporter turned public relations pro turned editor turned business owner: Jeanette Krebs’ path between the journalism and communications fields led her to launch Krebs Communications & Public Engagement in March, a firm focused on covering clients’ media relations, communications strategy, crisis, social media and writing needs.

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Sally Crowe of Shaffer’s Health Center restocks a display of CBD oil products for sale in the Allentown Farmers market shop. PHOTO/STACY WESCOE

CBD oil is hot. But will it burn out?

Cannabidiol Oil – or CBD oil as it is commonly called – is hot right now. People are buying it, selling it and investing in it. CBD oil is made from oil in the seeds of hemp plants – whose cultivation was legalized under the 2018 federal farm bill, making the development of CBD-based products easier ...

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Nuke debate expected to reignite this fall

Nuclear-industry advocates intend to regroup this summer and asses their best strategy for reintroducing legislation this fall to support nuclear plants, with the goal of giving state leaders time to debate whether to help the industry financially as deadlines near for closing the Beaver Valley plant in western Pennsylvania, several observers noted.

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