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Lancaster firm takes virtual-reality act to Vegas

Ben Duffey, left, and Sovanna Mam co-founded Greenfish Labs, a multimedia technology company headquartered in Lancaster. They will be working with Pope Francis this summer. - (Photo / Amy Spangler)

A Lancaster-based company that specializes in virtual reality is taking its talent and expanding out west.

Greenfish Labs on Tuesday announced that it has opened an office at the Gramercy Complex in Las Vegas to handle West Coast operations.

“There is a growing need for us to have a presence out west,” said Ben Duffey, the digital production company’s CEO and co-founder. “This is the first step to Greenfish Labs establishing a production studio in the entertainment capital of the world.”

Greenfish, founded in early 2015, has 11 full-time employees and three part-time consultants. Company president Sovanna Mam said he expects the part-time employees will become full-time by the second quarter of 2017 as the company continues to grow and pick up work across the country.

The company’s vice president of production, Joshua Ybarra, a 20-year veteran of media and film production in Las Vegas and Los Angeles before joining Greenfish, will be leading the new office.

“This expansion will allow Greenfish to serve a growing clientele in the hospitality, entertainment and conference industries,” Ybarra said.

Since it launched, the company has produced 360-degree video content for major brands such as Dick Clark Productions in Los Angeles. Last summer, the Greenfish team produced a virtual tour of Philadelphia in conjunction with the 2016 Democratic National Convention.

The team also partnered with the American Bible Society to create virtual-reality content of Pope Francis at the World Youth Day event in Krakow, Poland.

“It’s very exciting for us to team up with industry leaders on the West Coast and expand our brand of content,” Mam said.

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