Strong service for one client often leads to a second, a third and more.
From his first year to his now 10th year in business, David La Torre has always taken that practical approach. His first three clients have stuck with him.
But as his boutique public relations and public affairs firm, Harrisburg-based La Torre Communications, enters its second decade, conservative growth could soon be replaced by a more accelerated book of business.
Earlier this month, La Torre moved to larger digs on the second floor of a five-story office building at Second and State streets, home to Buchanan Ingersoll & Rooney.
The move to 409 N. Second St. — a short walk from his previous office at 509 N. Second St. — nearly triples the firm’s space. It is one of a few recent changes that include refreshing the firm’s logo and expanding its full-time local staff to three.
“Our beginnings were very humble, and I’m proud of that,” La Torre said of what started as a home-based business in 2005. “Our latest changes reflect a natural maturation of our brand as we prepare for the next decade and beyond.”
La Torre spent nearly a decade in local media and worked in the Capitol press corps before landing in a communications role under Govs. Tom Ridge and Mark Schweiker.
Under Schweiker, he served as press secretary during the Quecreek mine rescue in Somerset County in 2002, when nine coal miners were trapped underground.
Those experiences, including the Quecreek crisis, prepared him for a business where client needs are constantly changing, he said. “Being a former reporter helps.”
Understanding issues from multiple sides and knowing how to craft the right message also make La Torre’s firm appealing, said Joe Kovel, president of the Pennsylvania State Troopers Association, La Torre’s first client.