Intel Corp., the California-based computer chip and technology company, has acquired the HTML5 Web and app developer tools from Lancaster-based software and cloud services company appMobi.
“It’s a strategic move for Intel,” said Roy Smith, appMobi‘s vice president of marketing. “They want to be part of the mobile world, and this is a way for them to do that.”
The deal was finalized Thursday, but financial terms are not being released, Smith said. The deal includes an unspecified number of appMobi’s developer staff moving over to Intel to help them build their HTML5 app development business, he said. AppMobi will eventually hire additional staff, he said.
AppMobi will continue to operate in Lancaster but will focus on its cloud services business, Smith said. That side is where the company makes its money and produces solutions for mobile e-commerce transactions, in-app advertising and app cross-promotions, as well as tools for developers that allow them better analysis of how often apps are opened, run times and other information, he said.
The sale of the developer tools to Intel was a good move for appMobi, Smith said. With the constant changes to Apple, Android and Windows platforms, it’s expensive to create app development tools. Intel can shoulder that better and gain more from it.
Intel has also committed to working with appMobi and promoting its cloud services as a natural fit for the development tools it acquired, Smith said.
“The benefit to appMobi is just beginning,” he said.
AppMobi was founded in 2006 by its chairman, Sam Abadir, as BroadClip Inc. In recent years, its app development tools and cloud services have attracted much more attention in tech communities.
Intel, one of U.S.’s largest tech companies with 2012 earnings of $11 billion, trades its shares on the Nasdaq under the ticker symbol INTC.