An in-person sales meeting is one thing, but putting on a swimsuit to test a company’s underwater treadmill at your own facility is taking it to the next level.
For the first time in its history, Lower Swatara Township-based HydroWorx International Inc., the maker of therapy pools and underwater treadmills, has taken its show on the road.
The company recently rolled out a recreational vehicle converted to house its new 300 series of self-contained underwater treadmills.
Now instead of just setting up products at annual trade shows, HydroWorx can bring the portable treadmill to potential clients in the senior-living industry and others involved in physical therapy and sports medicine.
The RV’s first stop was Arizona. HydroWorx is considering at least two or three more mobile showrooms for live demonstrations across the country.
“I believe it will spike the demos, and that will accelerate our sales of the 300 throughout the next several years,” said Anson Flake, the company’s CEO and co-founder.
Since its first full year in 1998, when the company had just one product, HydroWorx has grown sales 220 times over. The company does not disclose revenue.
Sales were up about 27 percent through the first five months this year, Flake said. “New products, a more robust sales structure, new website and better lead conversion marketing programs are helping create growth.”
The Hetrick Center, named for Dr. Paul Hetrick, inventor of HydroWorx aquatic therapy pools, announced a leadership transition this week.
Dr. Scott Colman and Dr. Mary Colman, who joined the chiropractic and physical therapy practice in 2001, purchased the business.
It will continue to do business as The Hetrick Center with four regional locations in Cumberland, Dauphin and Lancaster counties, but the parent company is now The Colman Center.
Hetrick, who has been in the business for 38 years, will continue to serve patients.
The 300 series was unveiled in late June. It’s the eighth product in the company’s line and one that could pay big dividends.
Before it was introduced, most of the units purchased by clients were products that, given their size, had to be installed as part of construction projects.
The 300 series can be installed in existing facilities, Flake said.
For more on HydroWorx’s evolution, check out the Business Journal’s interview with Flake appearing online during the week leading up to Christmas.
Our Dec. 25 print edition will feature a series of interviews with national and local business leaders who have an impact on Central Pennsylvania, as well as other high-profile individuals with strong ties to the region.