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How a community bank rebuilt its brand

Engagement and authenticity go a long way, Citizens Bank of Edmond CEO Jill Castilla tells conference attendees

Jill Castilla - (Photo / Submitted)

When Jill Castilla’s stepfather asked her to return to Oklahoma to save his family’s bank in 2009, the offer the bank gave her was less than enticing.

When Jill Castilla's stepfather asked her to return to Oklahoma to save his family's bank in 2009, the offer the bank gave her was less than enticing.

Jennifer Wentz
Jennifer Wentz covers Lancaster County, York County, financial services, taxation and legal services. Have a tip or question for her? Email her at jwentz@cpbj.com.

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