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Highmark opening Pa.'s first health-insurance retail stores

Highmark Inc. plans to open the first health-insurance retail
stores in Pennsylvania early next year — including
one in Silver Spring Township, Cumberland
County – company
officials said.

Highmark Inc. plans to open the first health-insurance retail
stores in Pennsylvania early next year — including
one in Silver Spring Township, Cumberland
County – company
officials said.

“The whole health-insurance market is moving to being more
consumer-driven, and we need to prepare for that demand,” said Steve Nelson, vice
president of consumerism and retail marketing at the Pittsburgh-based insurer.

Buying health insurance can be confusing, Nelson said, and
the stores will allow potential customers to speak with Highmark staff about
purchasing a plan.

The stores, called Highmark Direct, will have self-service
kiosks as well as facilities for customers to have private video conferences
with Highmark consumer-service representatives.

The store’s target audiences are small businesses, seniors
and people who do not have health-insurance coverage through an employer,
Nelson said.

Highmark also will hold seminars on variety of health and
wellness topics in the stores.

The other retail store Highmark opening will be in Allegheny County.

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