Harrisburg marketing agency merges with Milwaukee-based firm

Harrisburg-based marketing agency Merit has merged with Falk Group Public Relations, which is headquartered in Milwaukee, effective Jan. 23.

A release described Merit as “an industry leader in market invention with a focus on challenger brands.”

The newly merged agency expands combined agency resources for Falk and Merit’s current clients and grows Merit’s Milwaukee operations and its national footprint. Falk Group Founder and President Susie Falk will lead Merit’s public relations team as director.

Merit also has key staff hailing from Washington, D.C., Boston, Cincinnati and Milwaukee, and is known for identifying untapped market communities and belief systems to shape new markets, known as market invention. Merit’s services include brand launches, pivots for challengers, omni-channel creative development, primary and secondary research, and business strategy for funded start-ups and mergers and acquisitions clients.

The merger with Falk Group expands Merit’s portfolio of services to include media relations, influencer marketing, brand journalism, cause and advocacy marketing, investor relations, crisis communications and event planning.

Adam Vasquez, founder and CEO of Merit, said: “Susie Falk and her agency’s highly effective PR strategy and execution will serve our clients – current and future — extremely well. Public relations that connects the market community such as industry influences, media, academia, consumers, etc., is a critical piece of market invention. The Falk Group has a reputation for trust and professionalism. We are excited for the future of our agency and how the merger will add value for our collective clients.”

Paula Wolf is freelance writer