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Godfrey Advertising names new president, two senior VPs

Stacy Whisel, left, is president of Lancaster-based Godfrey Advertising Inc. Erin Michalek, center, and Melissa Zane are senior vice presidents. - (Photo / Submitted)

Lancaster-based Godfrey Advertising Inc. has a new president.

The business-to-business marketing communications agency today named Stacy Whisel as president, replacing Chuck Manners, who will remain the company’s CEO.

Whisel joined Godfrey 11 years ago as media director. She was later promoted to senior vice president of the company’s customer insight group, which she has led since its inception.

“We approach B2B marketing differently,” she said. “We see B2B companies as incredibly inspiring because of the important work they do to make the world better. Our commitment is that these companies deserve a kind of marketing that’s as rigorous and remarkable as they are.”

Godfrey also promoted two other executives as part of the planned leadership transition. Erin Michalak and Melissa Zane were elevated to senior vice president roles. Michalak is also director of account service, while Zane is director of creative.

“They have the right experience and mindset to continue to grow and adapt the company to meet the expectations of our clients and their customers,” Manners said of the three women.

Michalak has been with Godfrey for eight years. Zane joined the company almost 20 years ago.

The firm has been growing its staff and expanding its presence in Lancaster. It is coming off a year of 30 percent growth, finishing 2014 with $15.7 million in revenue, according to Business Journal records.

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